Kirk Woolford is a pioneer in the field of Immersive Media and interactive media content creation, with more than 150 interactive works created and 25 years' experience developing immersive performances, 20 years of developing VR performances, and 7 years' work with AR. His work has been featured at international festivals and venues including SIGGRAPH, Ars Electronica, ISEA, Venice Biennale, P.S.1. (MoMA), ARCO Madrid, Art Cologne, and Shanghai eArts. Kirk founded the University of Surrey’s Digital Media Arts programmes, and is currently setting up the new Centre for Emergent Media.

Kirk has a hybrid background with 35 years of industry and academic experience, having co-founded and directed video games and interactive media companies in New York, London, and Amsterdam, working with clients including BBC2, Channel Four, Sky Television, Economist Magazine, and Economist Intelligence Unit. Kirk's research is practice-based and focuses on creating immersive experiences and performances as a method of exploring ideas, technologies, and cultures.
Kirk has collaborated with Imogen Heap, Michael Price, Diller+Scofidio, igloo, Charleroi Danses, Carlos Guedes, Susan Kozel, Frederique Flamand, Fabrizio Plessi, Stelarc, and others. Most recently, Woolford has created games and interactive elements for BBC’s Strictly Come Dancing and Royal Institution Christmas Lectures. Woolford is PI on the AHRC Creative Economies Next Generation of Immersive Experiences funded vRSP: virtual (Re)Sounding of Place project, and was PI on the AHRC funded Moments in Place Platform, which brought together researchers from 8 creative and technical disciplines and 4 universities, as well as CI on the EPSRC/Digital Economies CREATOR: New Research Processes and Business Models for the Creative Industries project.
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