Kirk is Reader in Digital Media Arts, and director of University of Surrey's Centre for Emergent Media. Woolford has a hybrid background with 35 years of industry and academic experience. He co-founded and directed video games and interactive media companies in New York, London, and Amsterdam working with clients including BBC2, Channel Four, Sky Television, Economist Magazine, and Economist Intelligence Unit.
Kirk's research is practice-based and focuses on creating immersive experiences and performances as a method of exploring ideas, technologies, and cultures. These explorations have been shown internationally at galleries, festivals and performance venues including Shanghai eArts, ARCO Madrid, Art Cologne, P.S.1. (MoMA), Venice Biennale, Ars Electronica, ISEA, and SIGGRAPH. In his explorations, Kirk has collaborated with Imogen Heap, Diller+Scofidio, igloo, Charleroi Danses, Carlos Guedes, Susan Kozel, Frederique Flamand, Fabrizio Plessi, Stelarc, and others.
Most recently, Woolford has created games and interactive elements for BBC’s Strictly Come Dancing and Royal Institution Christmas Lectures. Woolford is PI on the AHRC Creative Economies Next Generation of Immersive Experiences funded vRSP: virtual (Re)Sounding of Place project, and was PI on the AHRC funded Moments in Place Platform, which brought together researchers from 8 creative and technical disciplines and 4 universities, as well as CI on the EPSRC/Digital Economies CREATOR: New Research Processes and Business Models for the Creative Industries project.